Looking at building great sales results for your business or yourself? Find great articles relating to staffing, running a sales office, improving your mental mindset and starting a career in sales.

Recent Posts

Sales training for everyone who touches the customers

Everyone who works for a sales and service organization will eventually have some contact with clients or prospects. So everyone needs the confidence to present your business professionally in a way that will assist the sales process of the official sales team.

When running sales training I always suggest we invite,  anyone who wishes to consider a career move to selling. After the sales audit is complete we may choose a few to invite as well.

As an example of some of this content and an introduction to my sales style, you are welcome to download the first component of my sales training series. This first session is the broad view of selling and is not specific to any industry. All in-house training is fully tailored to your industry with industry-specific examples, techniques and tools.

I believe as sales staff we are not selling something ‘to’ people, rather that we are assisting people as they make decisions. In real estate, we are helping them with an incredibly important decision so the process is even more difficult to do well. If as salespeople we understand how people make decisions we are able to help them in a way that will make the most sense to each person we met rather than just repeatedly giving out information about our offering, leaving them to make sense of it themselves.

Most sales training is only focused on how we word our information or the ‘pitch’. Some courses even teach ‘magic’ words or phrases that they claim will improve your sales performance. As an example, you may have heard trainers’ advice we refer to the price as the ‘investment’. But this all assumes that every prospect has the same existing knowledge of your product/service and that they are all looking for exactly the same thing for exactly the same reason.

I have a degree in Psychology, providing sales training since 1994, and have merged my knowledge of practical selling with how the human brain makes stable decisions. Starting from understanding why they are searching for this product or service and on the journey to that decision they currently are before introducing your solution. To do this the salesperson needs thoroughly know about the role of emotions, especially fear, in the decision process and how to build trust before a decision is possible.

The first session, which I suggest everyone attends focuses on how the brain works and what our role in that is when we are selling. The following sessions use that decision model in situation-specific contexts.

To create a training schedule tailored to your business anywhere in the English-speaking world please email me at maya@salesinventoryprofile.com

Places I have trained include Australia, New Zealand, Fiji, Canada and the US.

How we make decisions and the effect of fear in building trust

Finding your way through the decision maze.


  1. The Real Purpose of Parenting by Dr Philip Dembo – Maya’s book notes Leave a reply
  2. 3 things that determine sales success Leave a reply
  3. Find your teacher Leave a reply
  4. Think, Believe, do! Leave a reply
  5. Refusal vs Rejection in Selling Leave a reply
  6. Is seeking acceptance crippling your personal and work relationships? Leave a reply
  7. First 20 seconds of cold calling Leave a reply
  8. Tips for effectively relating to people Leave a reply
  9. Sales success is as simple as picking up the phone, isn’t it? 1 Reply
  10. Should I start a trainee Real Estate salesperson at the reception? Leave a reply
  11. The what why and how of getting into action and the myth of motivation 1 Reply
  12. How delving into misery can create more joy in your life Leave a reply
  13. How to become who you want to be Leave a reply
  14. Sell it to me! Leave a reply
  15. Success means staying on one path Leave a reply
  16. 4 Tips On How to Raise Venture Capital By Topher Morrison Leave a reply
  17. 5 ways SIP shields you from poor recruitment Leave a reply
  18. Dan Pink: The puzzle of motivation, a summary Leave a reply
  19. A Positive Mental Attitude is key to success Leave a reply
  20. Coffee powering your health Leave a reply
  21. A new life in a heart beat Leave a reply
  22. The absolute power of NO Leave a reply
  23. Greatness is a team act Leave a reply
  24. Could you have a career in real estate sales? Leave a reply
  25. How To Series Episode 6: How to Sell Leave a reply
  26. How To Series Episode 5: How to Close the Sale Leave a reply
  27. How To Series Episode 4: How to Build Trust Leave a reply
  28. How To Series Episode 3: How Resumes are Killing your Business Leave a reply
  29. How To Episode 2: How To Cold Call Leave a reply