Everyone who works for a sales and service organization will eventually have some contact with clients or prospects. So everyone needs the confidence to present your business professionally in a way that will assist the sales process of the official sales team.
When running sales training I always suggest we invite, anyone who wishes to consider a career move to selling. After the sales audit is complete we may choose a few to invite as well.
As an example of some of this content and an introduction to my sales style, you are welcome to download the first component of my sales training series. This first session is the broad view of selling and is not specific to any industry. All in-house training is fully tailored to your industry with industry-specific examples, techniques and tools.
I believe as sales staff we are not selling something ‘to’ people, rather that we are assisting people as they make decisions. In real estate, we are helping them with an incredibly important decision so the process is even more difficult to do well. If as salespeople we understand how people make decisions we are able to help them in a way that will make the most sense to each person we met rather than just repeatedly giving out information about our offering, leaving them to make sense of it themselves.
Most sales training is only focused on how we word our information or the ‘pitch’. Some courses even teach ‘magic’ words or phrases that they claim will improve your sales performance. As an example, you may have heard trainers’ advice we refer to the price as the ‘investment’. But this all assumes that every prospect has the same existing knowledge of your product/service and that they are all looking for exactly the same thing for exactly the same reason.
I have a degree in Psychology, providing sales training since 1994, and have merged my knowledge of practical selling with how the human brain makes stable decisions. Starting from understanding why they are searching for this product or service and on the journey to that decision they currently are before introducing your solution. To do this the salesperson needs thoroughly know about the role of emotions, especially fear, in the decision process and how to build trust before a decision is possible.
The first session, which I suggest everyone attends focuses on how the brain works and what our role in that is when we are selling. The following sessions use that decision model in situation-specific contexts.
To create a training schedule tailored to your business anywhere in the English-speaking world please email me at firstname.lastname@example.org
Places I have trained include Australia, New Zealand, Fiji, Canada and the US.