Sales training for everyone who touches the customers

Everyone who works for a sales and service organization will eventually have some contact with clients or prospects. So everyone needs the confidence to present your business professionally in a way that will assist the sales process of the official sales team.

When running sales training I always suggest we invite,  anyone who wishes to consider a career move to selling. After the sales audit is complete we may choose a few to invite as well.

As an example of some of this content and an introduction to my sales style, you are welcome to download the first component of my sales training series. This first session is the broad view of selling and is not specific to any industry. All in-house training is fully tailored to your industry with industry-specific examples, techniques and tools.

I believe as sales staff we are not selling something ‘to’ people, rather that we are assisting people as they make decisions. In real estate, we are helping them with an incredibly important decision so the process is even more difficult to do well. If as salespeople we understand how people make decisions we are able to help them in a way that will make the most sense to each person we met rather than just repeatedly giving out information about our offering, leaving them to make sense of it themselves.

Most sales training is only focused on how we word our information or the ‘pitch’. Some courses even teach ‘magic’ words or phrases that they claim will improve your sales performance. As an example, you may have heard trainers’ advice we refer to the price as the ‘investment’. But this all assumes that every prospect has the same existing knowledge of your product/service and that they are all looking for exactly the same thing for exactly the same reason.

I have a degree in Psychology, providing sales training since 1994, and have merged my knowledge of practical selling with how the human brain makes stable decisions. Starting from understanding why they are searching for this product or service and on the journey to that decision they currently are before introducing your solution. To do this the salesperson needs thoroughly know about the role of emotions, especially fear, in the decision process and how to build trust before a decision is possible.

The first session, which I suggest everyone attends focuses on how the brain works and what our role in that is when we are selling. The following sessions use that decision model in situation-specific contexts.

To create a training schedule tailored to your business anywhere in the English-speaking world please email me at

Places I have trained include Australia, New Zealand, Fiji, Canada and the US.

How we make decisions and the effect of fear in building trust

Finding your way through the decision maze.


Could you have a career in real estate sales?

Ever dreamed of a job in the country’s highest paying industry? Why not a professional career within your own community that can give you a six figure income after 2-3 years and where it is possible to break through the million dollar personal income barrier.

Start at $35,000 and in 5 years build to $350,000 and in 10 years the world is your oyster. Spectacular success is possible for those who are suited. You cannot achieve the same in any other industry that quickly no matter what your qualifications.

But what happens to most people that enter the industry? 90% fail and are gone within 2 years. Luckily 50% of those that start in residential sales are gone within 3 months. Lucky that they haven’t wasted more of their lives living at the basic level before working out it’s not for them

Step 1

Find out which job within Real Estate will suit you so you build a career around work that you will be successful at doing.

There are a few very different paths in the industry and they each require a different temperament of person.
SIPOur selling IQ system, Sales Inventory Profile, will show you where your natural abilities are the best match. Then you have to develop skills. There is no point in learning about the whole industry if you are best suited to one area.



The major roles in real estate are;

  • Residential listing and sales (this is the best paid but hardest to do)
  • Buyers agent
  • Property Management
  • Commercial property
  • Project sales or Display homes

Step 2

Once you know your fit the best way to get a job is to approach the bigger agencies within 10 KM of where you live and ask for an interview. Most owners will say yes just out of courtesy to members of their local community. Agents out side of 10 KM won’t be interested in hiring you anyway as travelling longer distances every day and at night is too hard and you will exhaust yourself and leave them.

Step 3

If you are under 25 or have been out of the work place for a while you will need to work on reception for a few years to build skills and area knowledge. Don’t let yourself be rushed into taking on more than you can do well.

Feel free to Email me directly if you want to discuss any of this.

Maya Saric

What’s the number one issue facing sales organisation, managers and owners?


Hiring staff who cannot prospect and will fail at closing, no matter how well you train them.

It often starts here: A candidate’s résumé tells you: “five years selling software”, “highly motivated and a self-starter”, “a degree in Computer Science”, “retail selling experience”!

 Question: What’s wrong with this information?     Answer: Everything

  •  It’s not independent
  • Maybe it’s been polished by a recruitment company
  • It’s what they think you need to know
  • It’s what they did in the past
  • It’s not about what they can do in the future
  • NONE of it means they can and will sell in your industry for your office
  • It’s boring and it’s wasting your time!

And, it’s why 70% of NEW STARTS in Real Estate will FAIL within 12 months and a total of 90% within 2 years!

This will cost you, the business owner over $100,000 dollars in the first year for each unsuitable candidate chosen in salary and indirect expenses.

It could be costing you millions in lost sales opportunities in hiring or hanging on too long to the hard-working but wrong ones! Imagine how many sales you lose in the second year as they slowly starve you and themselves before they admit they cannot do it?

Even worse, reading résumés can mean throwing away the sales stars of tomorrow because their résumés are poor, or don’t have the right clues, or maybe (and here’s the big one) there’s nothing in their past worth putting in a résumé because they are still young or returning to the workforce after having stopped for a period for parenting or complete their education, travelling, etc. We all know great real estate salespeople whose past gave NO clue to their future sales potential!

Excellent résumés aren’t always a good indicator of sales abilities!

Question: What’s the alternative? Answer: Start using SIP today!

The SIP system combines innovation, the internet and psychometrics. The results identify only those candidates who have the inherent attributes to enable them to sell real estate.

The SIP team will:

  • Analyze your existing team to show you how SIP works, review how your current team is structured, who your team needs as the next recruit and give you a personal sales competency benchmark for your office to use in the hiring process. We have provided this analysis for over a 200 businesses around Australia.
  • Write the advertising copy for you, so the best inherently attributed sales stars of the future in your area apply for your job. In addition, the SIP process highlights those with genuine motivation. Using SIP you now have people who can sell and do want your job.
  • Provide you with an online Candidate Management System so you need never read another résumé AND only organize to meet candidates who can sell and live locally.

Use SIP first before you read yet another résumé or hire another salesperson.

What our customers are saying about SIP: “We agreed to Maya applying her SIP test to all our Sales and Property Management,  Managerial and some admin staff. The results produced, when compared with our own staff assessments, were surprisingly accurate.”

– Jim Shortall, Sydney

Want to have a chat? Contact Maya Saric, Managing Director 

Want more Sales articles? Check out these from our blog:

Einstein’s Theory of Selling | Sales Excellence business

“Minds are like parachutes. They only function when they are open” – Sir James Dewar