Selling seems so easy. It’s just about chatting to people, isn’t it? Then why are you so many salespeople so unhappy? Because picking up the phone a hundred times a day isn’t at all easy.
PLEASE STOP TORTURING YOURSELF
Yes, the statistics about how many phone calls it takes to generate sales are correct, but they are a siren’s call. An idea of something beautiful that lures you to your death. Yes, making the phone calls creates sales but in reality, very few people can do it consistently. I know this from testing nearly 30,000 candidates who are wanting to become agents and nearly 5,000 who already are within my client base. Only 5-10% can do this naturally and another 10% at most, who can do it with better training, coaching, little tricks (like this great sticker) and nauseating determination.
So, if you are already in sales and committed to staying but you’re struggling with the amount of proactive contact that is needed, there are things you can do to help yourself. But don’t beat yourself up by thinking this is a ‘simple’ thing that you should already be able to do.
Know your sales style
Before you embark on more training or coaching you can find out how much natural talent for selling you really have. Know if your natural selling style can endure spending half the day on the phone. No one enjoys cold calling, but be sure you have the nauseating determination to push yourself to do this EVERY day. You can learn your natural style by completing a Sales Inventory Profile questionnaire.
Could I have a career in the real estate industry?
If you have tried all of these things, be kind to yourself and learn to use marketing tools instead or change products to ones that require little or no phone work.
While it may seem simple, sales success is often more complex than just picking up the phone. While phone calls can be a powerful tool for connecting with potential customers and closing sales, they are just one piece of the puzzle. Thanks for sharing this information! I would love to read more from you.