It’s fun to play games together

We played a fabulous family game on one Saturday afternoon  recently. We’re a game playing family. Amongst our recent favourites is Uno (a classic) Tri-Domino’s (travels well) and Dragonology (world’s most complex game
for the under 100’s).

Saturday was a mum favourite; ‘Clean the Fridge’. Luckily Luke, Mr almost 11 who is good at cleaning, is capable of turning everything
into a competition!

Game on!

The rules:

Clear kitchen bench top and dining room table

Remove everything from refrigerator door to bench top

Remove contents of each shelf to different corner of the dining room  table

Remove shelves to sink for mum to wash

Dry shelves

Luke to return shelves to original position (Luke’s also good at fine details and loves the puzzle of making things fit). See photo….mum asks; can I help? Luke answers; NO I’m not giving up.

Total game time: 30 minutes! Wahoo!

Are your staff developing trust or creating fear with your clients?

Are your staff developing trust or creating fear with your clients? Have you ever wondered why clients DON’T buy from you when the call seemed to be going well?

I have launched my new workshop that is changing the way we sell in Real Estate. It is called Emotions in Selling – Helping clients make strong decisions.

I have developed this content from 25 years of selling having been a sales trainer and Coach for half of that time and from knowledge of how the brain works learned in my degree in Psychology. So the content is clearly anchored in understanding the workings of the mind first then translating that to the specifics of your sales situations.

I’m a bit over trainers who teach how to execute specific actions that have worked for them. Some parts of my training do include specific actions but I believe if you understand the intent of the underlying process you will be able to adapt the action to your own style and execute them well and so get the advertised outcome for yourself. If you just blindly copy others (even if the technique you are copying is absolutely fabulous) you don’t get the same outcomes they did because your situation is never exactly the same.

Content:

  • Understanding the neurological structure of the brain and how the flight/fight mechanism drives all decision making. We will review the progress of data arriving from the senses (hearing sight etc) to the two levels of thought processing; emotional and logical.
  • How to uncover the buyer’s personal perceptions of safety and the decision process they are using in order to guide them to use your service. If you contradict this process and trigger even the smallest feelings of fear they will reject you and your product.
  • Learn how fear and anxiety can turn your clients’ thoughts from caterpillars into pythons and how to prevent this so that the caterpillars turn into butterfly’s instead.
  • Learn how selling your own home is the scariest decision a person may ever make and how to guide them safely through their anxiety to a stable decision to list with you.
  • We will look at very specific strategies to maximize your message and they way you present it so that your clients are able to process safely through their emotional filter to make effective decisions that will not unravel when they continue to think about the situation after you have left or when they hear new data from your competition.
  • Importance of the customer doing at least half of the talking during the sales process in order for the purchase to be stable. Using the magic wand technique that helps a buyer express their needs so you can discuss the real value to them of your offering
  • How to manage your clients fear response to help them to continue to listen and have the ability to buy from you.

I believe this program will up skill the sales effectiveness of the entire office as well as providing more sales energy and focus. I encourage my clients to have all staff in their business sit in on it as everyone in a sales organization participates at some stage with our clients whether they are vendors, buyers, landlords or tenants. Most importantly each client interaction contributes to the reputation of our business and builds trust for our brand.

I’m offering to run a two hour session for just you or your team for just $750 +GST conducted at your office. Call me, Maya, for more info on 0407 005 290

For more articles on Trust in selling, check out our Emotions in Selling (EiS) training series here

Emotional Engagement during an Appraisal

Selling without emotion is hard work!

Emotion stimulates the mind 3000 times faster than rational thought. The brain is structured in such a way that the emotional processing (instinct) starts responding first and creates much stronger chemical reactions then the logical processes, which are triggered much later. The emotional processes are designed to turn on the flight or fight (or freeze) mechanism and are on a 24/7 hair trigger for anything that creates fear.

It’s an emotional world we live in. Many people say we live in a rational world but nothing could be further from the truth. Emotions drive our behavior; the world is driven by emotions. Rational thought leads customers to be interested but it is emotion that sells.

Capturing minds is one thing; capturing hearts is quite another.

The most successful sales involve strong emotional connections between people. People don’t actually make life decisions on clear logical grounds. We often decide first and rationalize second. We are emotion based creatures that are first and foremost run by our fears and instincts. Our brain has been designed so that logic cannot easily override our emotions, especially strong emotions.

The better you target that human instinctual connection with the vendor the easier the sales process that follows will be. You need to start targeting their emotions the second you walk across their threshold. Given we sell Real Estate at a very intimate, personal level (in their homes) you have the opportunity to connect with them not in a brash, blatant way but in a simple and very profound manner.

To maximize your chances of getting the listing you must first connect with their hearts then later you can rationalize with their minds. Remember that the fear emotion has the strongest effect on the decision making process. You need to connect very directly with their fears in a way that explicitly helps reduce their fears.

So what are you selling that you need to be emotional about before you get the listing? Until you have secured the listing you have just one product: YOU.

Who are you? (some standard stuff, you need to tailor this to you):
• A committed member of your local community.
• A professional real estate agent of XX years standing.
• A highly experienced sales person who knows how to sell the value in each and every property.
• XX years young, e.g. through your own midlife dramas with plenty of drive and ambitions (people want personal content i.e. who are you?)
• You’re a specialist with Blue Bay Real Estate.
• A Licensed Agent partnered with one of the area’s most successful agents.
• Educated and raised in this community.

BUT of what value is that to them? How do you meet their emotional needs?
How does that make you the right person to sell their castle? How can you reduce their fears? You have to translate these things into specific benefits to them, in their context.

The Will to Win

In my life I have been a couch potato then an amateur Australian title holder in a team rowing sport.

Yes the same person within just a few years of each other.

I have also trained a team of coach potatoes to a level of local sporting success in just a few weeks. The team I coached was a corporate Dragon Boat crew made up of staff from a large Sydney law firm. They varied in age, shape and level of fitness.

They were all very startled to find themselves with a coach who expected them to win. A coach who was a winner and assumed that they would be too. I didn’t ask why I had been chosen to coach. I was honored to have the job and was determined to do it to my very best abilities. Plus I was a driven and competent athlete. They were a group of novices with only 4 weeks before the race.

I assumed they had asked for someone good to give them some chance at winning. Other wise they could have been given a coach who wasn’t as good nor as driven as I was. So I drove them. I did notice some surprise from them on the first night that I was being so thorough in my style and so demanding in the tasks. They didn’t complain and I chose to ignore it.

Over the 4 weeks I implemented a very detailed training program. I never said anything discouraging to any individual or singled out anyone for non performance, though I had plenty of examples of both. It isn’t my style to focus on the negative. But I did continue to expect improvements and I never slackened on the pace. We spent our weeks ‘doing’.

Race day came and I was ready for victory!! They were still a bit amused. I lined them up before the race into their positions. They had been lining themselves up at practice and choosing their own positions. I hadn’t interfered with that as I had felt it was more important to learn the technique fully first. But today we needed to be at our very best. Everything we could do to win was important. Luckily that day I was really angry with the world and so I was taking no crap. Someone complained that they wanted to be further up the rank. I told them without flinching that heavy strong people get to be the middle. I wanted small skinny agile people in front tall skinny people at the back. They had all been weighed at the last training session. End of discussion. What discussion?

I myself was also competing this day in the open sports division. After lining every one up and having a brief chat about why they were in these particular positions and that I had every confidence in them and all would be good I left them to compete with my own team. My sports team came second. Right well now I was really angry! I told my corporate crew what they had ‘a chance’ of winning, because:

1. They had completed a professional training program designed by an expert
2. They had been training well for 4 weeks
3. They were seated in the prime position for the group dynamic
4. If they gave it 100% and expected to win, they would

Someone laughed, the rest were deathly quiet. I said if there was anyone who isn’t going to give it 100% and expect to win, it is best they stayed out of the boat. Yes I’m serious. We will do better racing with less crew than racing below our personal best. Was there anyone here that didn’t want to give it their personal best? No comments. They very quietly got in the boat. I sat in coach position at the drum. While we were moving into position I was repeating what our strengths were and that I expected them to win.

We were waiting for the gun. Silence. Everyone in start position eyes on the water. The gun went and I was yelling:

We can do it!
Push yourself!
Pull harder!
Work together!
You are good at this.
Pick it up! (What do you mean pick it up we are dying out here)
Faster!
Come on you’ve got plenty of stamina I know you can do it.
We are winning (What! Who is?)
Yes we are in the lead.
Push it now we can win.
Come on we are doing it
Death or glory there is no second time
Now is it
Pick it up

On and on I yelled.

To everyone’s absolute amazement, we won!! Indeed we won by an obvious margin.

They were so busy laughing and hugging that we nearly capsized. We rowed back to the pontoon without a glimmer of fatigue. When we got out of the boat one of the blokes gave me such a big hug it picked me up of the ground and told me I was awesome and that was the greatest thing he’d ever been a part of. I said:

“The team is awesome. You’re a winner!!!”

Later I discovered the bloke who hugged me was the MD. The bloke who had complained about the seating was a senior manager. The two women who were in lead position where both juniors (skinny and agile).

This race was a heat. It qualified us for the finals.

There were almost 30 corporate crews there that day. Most like us had joined just weeks or even days before. Not one had a serious coach. There were also well organized corporate crews who had trained for months and used the sport as a regular fitness exercise. They too had amateur coaches. In the final we came second. The crew that beat us had been training together for many years and were using the sport as a fitness process and a company social bonding (drinking) thing. We did plenty of drinking (I mean bonding) too.

This is a true story and has some great lessons for anyone in a leadership role whether in sport or business. This was neither the perfect team dynamic nor the ideal coach/leadership model. Reality has a tendency to imperfection. The story is still important however, as it does illustrate some of the key issues required to achieve a successful outcome.

7 Keys to Victory

1. A clear and highly specific goal.

I mean clear! Not ‘give it a go’ or ‘try our best’ but WIN! It is usually better to have the goal clearly articulated and known to all team members. In this case, I had assumed their goal was to win. It later turned out that some of them had very specific individual goals, all of which were surpassed by their results. While getting buy-in from all members at the start of a project is preferred, it is not mandatory.

What is mandatory is that there is:
a. A specific goal that is clearly defined and,
b. Known to the leader who will be creating the plan and then,
c. The members provide all the required actions to complete the plan.

2. A lot of thinking and planning done by someone qualified

In this case this was me, the Coach. I used my great depth of knowledge in this sport to assess in detail the available resources and developed a plan for each training session in 10 minute intervals. The individuals didn’t need to know any of these details so long as there was a good plan to follow.

3. Lots of Action

By them – the Coach never rows. They came to the training sessions and did their time on the water. They had worked much harder on the water than any of them had expected to and all said later that the training was as good as the racing. On a long journey (which this was not) the daily work must also be rewarding as the glory of the outcome can be too brief to provide any on-going motivation.

4. Having a qualified and specialist Coach or Leader responsible for implementing the action process and ensuring the team keeps to the plan.

It can be the drawback of many teams that one of the participants is also the Coach. In the years we had won we always had a separate person who did not row as our Coach. In fact, in this type of rowing, the Coach is an extra weight in the boat to be carried by the workers. However, it still works better that way to have someone dedicated to coaching and, that they are an expert.

5. Absolute drive

Initially that was just me but it became infectious. Lots of members of the crew increased their dedication during training when they could see the rate of improvement. No-one had dared say that they were serious about it, until after we won the first race. But I had already seen they were serious by their demeanor and improvement in the boat at training.

6. Group Dynamic

There is something special about working in a group. For some it is the companionship that gives them extra strength. Some people do not want to embarrass themselves in front of others. So if the Coach says we are rowing at full capacity for 5 minutes, who wants to stop before the end? For some, it is the inspiration provided by others. Either by someone who does this so well they are delights to have around or by watching someone struggling heroically against the odds. For example, in that crew watching some of the smaller people put in so much energy make you feel like doing it too. I have often trained on land alone using the same strength program we use as a group. I know that when I am on my own then 15 repetitions can seem plenty. When I train together and the Coach decides it will be 30, I’ll do it. Groups are not always easier. Just as a group dynamic can be good it can also create problems which are beyond this article to consider.

7. Positive feedback

Firstly, they received lots of positive feedback from me at each training session. They could also see for themselves, at each training session, that they were moving faster and further than the time before. The absolute feedback came with winning the first race. Instantly, they all thought they could do it, not just the optimists amongst them and that driven Coach of theirs.

What about their drive, passion and vision?

Often in corporate projects you will be working toward a given task and be expected to make the project work, despite your personal beliefs.

Is that realistic?

It isn’t necessary, though it does make it easier, if everyone is personally passionate about the vision. In this case someone obviously was. That was me. A few other people were secretly almost as passionate.

What is mandatory is that there is a viable plan and that everyone is genuinely committed to executing their actions effectively. While I did use visualization techniques to teach them about stroke style and timing, our results came from ‘the doing’.

What will sabotage the result is if an individual reduces their ‘doing’ for any reason.

If someone is holding back on the amount of effort they are contributing it maybe because they don’t share the vision. It is very hard for people to work against their own values and beliefs. If this is the case, effort must be made to align the individual’s beliefs and values with those of the project. This process need not be difficult or complicated but cannot be ignored if a person is dragging their feet and you want them to stay with the project.

I was lucky with this group as they had all volunteered to participate. As it had not been a formal company requirement so they were all equally willing to do the work. It is the nature of volunteer organizations that people are unlikely to join a group that contradicts their personal needs. There was one bloke who complained about the plan (remember the seating issue) but his commitment to the team was sufficient for him to complete his actions well.

As a leader, or coach, you must expect people to challenge your plan.

Some people need a thorough knowledge of what is required of them, and why, in order to do their part properly. It does not mean they disagree with the plan. There may be people who are questioning the plan because they do disagree. If you cannot gain their co-operation they will become useless in the team.

This event is a good example of how great results can be achieved by having a qualified coach experienced in planning, individual performance enhancement and team dynamics.

Want to achieve your deepest desires?

 

Another dash of motivation anyone?

This one matches my suit

Staying energised and focused is the bane of every salesperson’s existence.

Lots has been written on this topic and some of it like the Law of Attraction and many sales courses talk about having clear goals.

One of the sorts of goals people have for themselves relates to being able to afford to buy better stuff, like new cars. So we pick a car to help us visualise making more sales and so earning more money.

Recently I was at the Ferrari and Maserati dealership in Waterloo Sydney talking with one of their nice salespeople Tom Westlake. The photo included here is of one of the Ferrari’s Tom currently has for sale. Tom also sells Alfa’s if anyone is up for the challenge of owning one of them.

If you want to see more photos of beautiful cars you can check them out at http://www.ferrarimaseratisydney.com.au/

Anyway….back to how people use goal imagery to stay motivated. People think to have a lot of motivation you need to set BIG goals so they plaster their walls, and their devices, their wherever-they-are-often places with pristine beautiful images of cars and what could be more pristine and beautiful than a Ferrari.

Then we think a few minutes each morning of our dream car, chat a few affirmations and perhaps a moment or two of gratitude focus and hey presto we will be motivated to achieve more sales to get that car.

WRONG!

As a Sales Excellence Coach of over 20 years, I know your brain does not work like that.

Your brain will orchestrate, on your behalf, what you REALLY want at the subconscious level. Most of us don’t really want a $500,000 car because we cannot conceptualise actually having it in the mental frame of our current self-perceptions. In plain English; the Ferrari doesn’t fit our current image of self or our current life. I’d never fit it into my garage and where on the streets of Newtown would I park it?

A highly specific goal will work to motivate you only if it is something you REALLY want at your deepest gut level and it is just outside of your current reach. So if you really want to change your car and you currently drive one worth $300,000 you might plaster your life with pictures of a Ferrari.

You need both elements for a goal to work;

  1. at your deepest core level you want that exact thing and
  2. it is at the outer edge of your current self-image.

So if you currently drive a $30,000 car and you WANT A NEW CAR and it’s not just a marker for more money, then you need to start focusing (not fantasising) and  wallpapering your life with images of $60,000 cars. So when you ring Tom ask him about the Alfa’s instead!

But if you have no clarity about what you really want and why then you should connect with me first.

Untangling your deepest motivations is a journey in its own right and getting them out of your head is quicker and easier with the tools and objective guidance/probing of an experienced coach.

Maya Saric

Sales Excellence Coach

maya@salesinventoryprofile.com