All about SIP recruitment: A Brief History of SIP


Sales Inventory Profile. Its acronym is SIP and it has been in the market since 2008. The research was conducted in the mid 1990s.

When I was offering sales training, I was going around the world saying, “Let me help your sales team.” “Let me make them do better.” The biggest objection to my sales training was nothing to do with the training or the quality of the content, or its workshop material. The greatest objection I’ve got through the training was the candidates. My customers will tell me over and over again. No matter who we train them with. No matter what program we put them through. They’re not getting better. One of my clients said that he would spend all of his budget on finding out who could sell before he trains them, and that has been my mission since 1994. It is to work out who can sell before you recruit them and then before you train them.

So you got people in a company that might be good at selling, don’t move them across and say you got _____, find out before you move them. If you move people who are currently not in selling to a sales job and they failed, you’ve lost them forever. Nobody wants to go back to their old life, their old job. We’re able to test your current staff and find out if any of them has this heated dominant sales potential and we are definitely able to recruit only amongst that pool of candidates who are able to sell.

More about SIP and the value of recruiting with SIP for your business

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