Sales Myth Episode 2: Selling Ice to Eskimos

Another sales myth that is the most popular is that if you can sell, you can sell anything. And a lovely cliché of selling ice to Eskimos. That is also not true. There are several types of sales people and … Continue reading

The Importance of the Herd effect in selling

Having started in previous posts to talk about the role of fear and trust in selling, we now introduce two additional concepts; “herd” and “separate”. The Herd response signifies safety in numbers and falls into the trust side of the … Continue reading

The Role of Trust in Overcoming the Fear Filter

Continuing on from The Role of Fear in Selling where we looked at how the fear filter works, we continue to discuss the Trust barrier in selling. To recap, the fear filter separates the Primal brain and its flee or … Continue reading