Start as PA to the Principal @ Ray White Holland Park grow into a selling star


  • Support a successful principal, see real results for your efforts immediately
  • Experience not essential, we know how to build success to uncap your income.
  • Loads of marketing systems technology and full sales training, no guesswork

Ray White square


Great learning opportunity in a real partnership. Clear plan to build a successful career in Brisbane’s most viewed market location, Holland Park.


Australia’s leading real estate group is looking to appoint a personal assistant (PA) to Piers Crawford.  Ray White Holland Park, is rapidly growing in the real estate landscape and is known for turning traditional methods upside down.  This is a unique opportunity to join a dynamic organisation with a vibrant culture and future, who genuinely believes that our people are our best asset.

We are seeking candidates who are focused on furthering their career in the real estate industry or have a passion and strong drive for property, and are keen to jump start a career into real estate sales.

The Challenge 

You’ve probably heard that real estate has the highest paid sales staff, so no wonder the role attracts the very best people. However, listing real estate is far from easy; the survival rate of people starting in sales roles is less than 10% after two years.

Why is this?

Guiding people through the most financial important decision many will ever make: selling their own home, demands a certain sort of person with highly tuned selling skills. While great agents make this look simple if you’ve ever looked at homes for sale you’ll know there are loads of people who just don’t have it in them.

At Ray White Holland Park we are committed to growing our business with motivated sales people who want to succeed in life. We have the knowledge and proven systems to ensure your success.


Partner with a selling professional as the Personal Selling Assistant to our sales Director, Piers Crawford.

Piers’ world is fast moving and you will be in the thick of it. It would require many lengthy and elite training programs to afford you the kind of learning you will gain in this role. What Piers will look toward you for is to turn his fast transaction flow into an orderly process. Do you enjoy working with systems? Are you able to turn spontaneous opportunities into planned success? If you are keen to learn how the real estate industry works this will be an ideal partnership.

You will take responsibility for interacting with Piers’ very extensive personal database by running targeted e-marketing programs and active contact processes with established contacts to fulfil Piers’ personal standard that no client is ever forgotten. You will also learn to manage the administrative tasks that underlie the legal processes of listing and selling a home – understanding of which is essential to success in this industry.

Working so closely with a busy, selling Principal will guarantee you gain a solid working knowledge of how a successful real estate office functions.

Formal sales assistant program over 12-24 months to develop all the skills you need to work as an independent residential real estate agent

Watch and Learn

From day one and for the duration of the training program you will be participating in every residential real estate transaction that Piers is involved in. This alone will give you a wealth of information and examples that will become second nature to your own responses.

Do and Learn

Once you have knowledge of the components of listing and selling homes Piers will systematically delegate full responsibility for each component in turn until you are proficient in the skills required to confidently execute these processes alone. From the first day in this role you will be involved in the contact and prospect management tasks; you will then learn to prepare a home for sale, running the open for inspection following up buyers and then learning to negotiate the final sale.

Be and Learn

In the final stage of the cadet program you will be a full partner agent with Piers, with you now as the agent to prospective vendors and guiding them through the decision to sell their homes. In the early days you will be sitting in on these meetings with Piers. As your confidence and skills grow Piers will be sitting in on your meetings and offering feedback before and after to ensure you maximise every opportunity.

Is there a better way to build a real estate career than this? We don’t think so!



Ray White Holland Park are local leaders because we believe in innovation and the intelligent use of technology and social media. We are showing the way in online presentations of properties and this is already producing great sales results. Our use of video streaming appeals to the demographic who are buying into the area; these clients want to walk through properties on their mobiles connect with us on Facebook before we even shake hands! We understand social media, SEO and how to harness these forces with a sophisticated database.  This ensures high numbers of informed purchasers at openings and optimal sales outcomes.

We don’t have limits – conceptually or geographically. We are the market leader but have plenty of room to grow and you won’t be artificially hemmed into a small territory or stopped from reaching your potential as a sales professional.

Innovation And Energy Backed By Experience

The sibling team of Sharon Ferriman and Piers Crawford bought this Ray White office in 2010 following successful careers in Property Management and investment selling respectively because they felt they could bring a greater element of professional marketing and service based systems to a great brand that was already established as a market leader not just globally but in the local community.

Since taking over as Principals Sharon and Piers have implemented extensive systems crafted from their years of experience and utilising the latest in technology and social media to support their staff in the daily workings of every aspect of the business to ensure we can provide a seamless experience for all clients from vendors and landlords to buyers and tenants.

Our Rent Roll

We have one of the largest property rent rolls in the region. This is important as it demonstrates our reputation in the market place. You don’t build big rent rolls without a well-run business maintaining a first class reputation. We currently have 600 properties under our management and growing.

Why else is this important to our sales people?

Because it means that we are serving a huge number of property owners and investors every week. What a great network of contacts and opportunities as they buy and sell property today and in the future. That also gives you access to in-house opportunities that many other offices just can’t match.


Piers is passionate about skills development and utilising technology in smart and effective ways to build success for both the business and team members. Piers believes in running the business using the latest in technology offerings and focuses his management time on crafting and running the most elaborate marketing systems modern technology has to offer and leaving the selling to his staff. Unlike at other agency Piers is not a selling principal and all leads generated in the business are for the benefit of the sales team.

Piers is committed to ongoing nurturing and training of staff to help you grow and evolve your techniques as the market changes and to ensure you realise all of your natural talent. Piers wants to help you build on your an your own sales techniques with the sophisticated marketing procedures to ensure to achieve spectacular outcomes every time.

Ray White Network

The franchise is of course part of the Ray White network. Established in 1902 Ray White has evolved into Australasia’s most successful real estate business, with over 1,000 individual offices in Australia, New Zealand and South East Asia.

The Ray White group has always nurtured innovation and market responsiveness; Ray White Holland Park is an outstanding example as evidenced by the fine facility, state of the art material and electronic resources and most important of all: a cohesive, professional team who support each other in delivering the highest level of service to clients.

We have a modern, professional office in a high traffic and highly visible location in Holland Park which provides an attractive, productive and enjoyable work space. It has been designed by professionals for professionals and provides a corporate base and meeting place which says volumes about the service which team members.

The Right Financial Package For You

We have realistic targets for your first year with us that are balanced between achievement and challenge and reward you proportionately for exceeding these. We don’t expect you to be a superstar but if time proves you are then the sky is the limit for earnings with us.

That’s what we offer to the right candidates at Ray White Holland Park and that’s how we will help you build your real estate selling career with us.


  1. That you are a local committed to everything the South Brisbane lifestyle has to offer.
  2. Your own car and a valid driver’s licence
  3. We need to know you have the inherent capacity to SELL and the right attitude to join our team!

How can we get an idea if your sales capacity suits listing real estate before you can demonstrate it on the job? Using the latest in recruitment technology we can identify the people who are really suited to the unique challenges faced by sales professionals in real estate. If you are currently in sales you know that just being sociable and good at communicating is far from a guide to who will succeed. We won’t let give up your current role just to ‘have a go’. If we offer you a role it will be because we can see you have the right ingredients specifically to list and sell real estate.

So if you’re keen to talk to us about your future, please press the apply button and follow the instructions
AFTER completing the assessment upload your résumé and cover letter, again at the SIP site

In your cover letter please explain your interest specifically in become a Real Estate agent and your affinity to the South Brisbane area.

Thank you for applying. We will be in touch

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